How Shoppers Got Tricked by Vegan Leather
In recent years, faux leather has had one huge thing working in its favor, however: the concerns that a growing number of Americans have with the ethics and sustainability of using animal products. This sense of consumer unease has prompted investors to pour cash into companies engineering other kinds of alternatives to animal products, including materials that imitate the look and feel of animal leathers. The result: Pleather has been rebranded as vegan leather, a phrase you can now find all over the industry.
But here’s the thing: So far, the only problem that’s been solved in fashion is one of marketing. Pleather is still pleather, and its elevation as an unalloyed good shows how easily sustainability can be wielded as a thought-terminating cliché.
CREATIVE DIRECTION BY XAVIER GALLEGO
ART DIRECTION BY CHERYLN QUAN READ
PROP STYLING BY ADRIÀ ESCRIBANO
PRODUCTION BY MATTIE NAYTHONS AND CLARA GENÍS